We Decode Complex Markets

And Engineer Your Way In

B12 GTM Lab accelerates revenue for sales-led B2B companies operating in challenging spaces like deep-tech, novel categories, or sophisticated business models

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Why B12 GTM?

GTM Expertise that Goes Deep (Tech)

We're a full-stack GTM firm built by ex-engineers and physicists turned revenue leaders. We've lived the complexity - building and scaling GTM engines for high-ACV, sales-led B2B companies.

Now, we help teams like yours do the same.

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What Our Customers Say

"B12 brought the right balance of speed, depth, reliability and professionalism. They quickly understood the scale and complexity of our business - operating across multiple regions with several distinct GTM motions - and delivered work very quickly that was not only strategic and high-quality, but also practical and ready to implement. It was exactly what we needed to drive real impact in a fast-moving, public company environment"

Industry: Fintech
# of employees: 2,000+
Service: Fractional CMO, PMM Studio
Focus: Sales enablement, GTM planning, outbound engine buildout

Adam Cohen

Chief Growth Officer @ Payoneer (NASDAQ: PAYO)
"We needed to close new deals quickly. B12 GTM Lab helped us creatively re-engage a large number of old leads in our pipeline. They leveraged readily available digital tools, requiring minimal investment of time or money. Even though our industry and tech are pretty complex, B12 got up to speed in no time. They were super efficient and just great to work with!"

Industry: Fintech
# of employees: 1-10
Service: Fractional CMO
Focus: Lead generation

Nathan Stevenson

Founder & CEO @ Forwardlane
"I highly recommend working with B12 GTM Lab. They conducted a thorough market analysis of our Martech business, interviewed many of our existing clients and worked side-by-side with many of our 50+ employees to help us identify significant growth opportunities for our product. Implementing B12's recommendations drove a 10X ARR improvement within 6 months"

Industry: Martech
# of employees: 51-100
Service: Fractional CMO, PMM Studio
Focus: GTM planning, product-market-fit optimization

Daniel Shneider

Co-Founder & CEO @ Warmy
"The B12 team quickly grasped our business and client needs. Within weeks, they helped us formulate and implement an innovative, cost-effective lead-generation strategy that is already filling our pipeline. B12's approach was tailored to our specific market and budget constraints. The B12 team was effective—they made very good use of our time and were always prepared with their input prior to all our calls. With their personable style and wit, B12 is a pleasure to work with — my team and I thoroughly enjoyed collaborating with them!"

Industry: Energy-Tech
# of employees: 10-20
Service: Fractional CMO
Focus: Lead generation

Arvind Vermani

Co-Founder @ Perl Street
"Arilou is an automotive cyber-security company with a complex B2B product. Prior to our acquisition, B12 helped us refine our value prop and positioning in the market, and turned our service-oriented startup into a product-oriented one. B12 helped us craft a crisp, compelling sales deck that helped us close deals with key clients and vastly improve our overall sales processes.

Industry: Cyber-security
# of employees: 1-10
Service: PMM Studio
Focus: Positioning, business model transformation, sales-enablement

Gil Litichever

Co-Founder @ Arilou (acquired by NNG)
"Following a strategic acquisition, Payoneer needed to communicate our enhanced solution to customers. B12 analyzed our client needs and our competitor offerings, and crafted a clear, compelling value proposition and sharp market differentiation for our global sales teams, enabling them to effectively engage new and existing clients with the unified offering within weeks"

Industry: HR-Tech (acquired company)
# of employees: 51-100
Service: PMM Studio
Focus: Messaging, positioning, GTM planning, sales-enablement

Yiftach Shalit

GM, B2B Payments @ Payoneer (NASDAQ: PAYO)
How we help you

PMM
Studio


Translating deep-tech and complex products into messaging that resonates with buyers, positioning that differentiates, and enablement that gets deals closed

  • Value proposition and narratives
  • Positioning and messaging
  • Sales enablement collateral
  • GTM strategy and channel design
  • Market entry playbooks

Fractional
CMO


Building and managing efficient demand generation and nurturing engines designed for complex, sales-led B2B environments where standard playbooks fail

  • Demand gen strategy & execution
  • Content strategy and production
  • Multi-channel campaign design & rollout
  • Marketing ops & automation infra.
  • Pipeline metrics, performance reporting

AI-Powered
GTM Intelligence


Using AI to identify your true ICP in existing or new markets, model it digitally, then help you target them with precision and build the playbook to win

  • AI-powered ICP discovery
  • AI-powered account scoring
  • AI-powered audience creation
  • AI-powered opportunity sizing
  • AI-powered market entry playbook
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Client success stories

Bespoke Growth Solutions

See how we’ve helped B2B companies like yours accelerate top line growth

How Payoneer Accelerates Growth by Doubling Down on the Right GTM Channel

  • Payoneer wanted to accelerate top-of-the-funnel growth by leveraging its existing GTM infrastructure
  • B12 GTM helped focus on the most promising channel, then rebuilt and modernized it
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How Warmy 10X ARR and 3X Net Retentin for a New Product Line in 6 Months

  • Anybiz wanted to increase lead conversion rates and reduce client churn
  • B12 GTM helped tighten up Anybiz's GTM and optimize PMF to 2X close rate and 3X retention
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How Arilou Transformed from a Cybersecurity Services Firm into a Product Company

  • Arilou aimed to evolve from a specialized software consultancy into a product company
  • B12 GTM helped productize its offering and build GTM infrastructure, leading to the company’s acquisition
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